Company News, New Products

African Pride Introduces Wellness Regimen with New Haircare Collection

Four-step range restores damaged hair and boosts scalp health.

Haircare brand African Pride has unveiled its latest innovation, the “Feel It Formula” line.    The four-step collection offers a “sensory regimen” that caters to all hair types – chemical, relaxed, or transitioning – restoring dry, damaged hair, and treating irritated scalps.   The collection is formulated with a blend of ingredients: peppermint oil to promote hair growth and increase hair follicle thickness; rosemary oil, to stimulate the roots and enhance scalp cir...

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